That all changed one afternoon in the car.

While waiting for daycare pickup, Alex stumbled across something unexpected: a heat-trapping T-shirt designed to help men sweat more and burn more calories doing the same things they already do.

It was called the Kewlioo Men's Heat Trapping T-Shirt.

"I thought — what is this, some Instagram gimmick? But I kept reading."

The science made sense: heat retention increases core temperature, which leads to more sweating — and more sweating means more calorie burn, even during everyday routines like driving, walking, or doing chores.

"I figured — I’ve tried dumber stuff. Might as well give it a shot."

Alex started wearing the shirt under his hoodie. To work. In the car. Around the house. No gym. No schedule.

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